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Better Together Health

#WeLoveAHealthyLA

To reach the millions of those who put off life-saving care since the pandemic began, Los Angeles County’s most prominent health systems united in early 2020 to encourage people to see their doctor and get screenings when needed. With messages of strength, inspiration and hope, our new campaign paints an intimate mosaic of 11 Angelenos who through timely access to preventive care overcame challenges of serious disease and returned to what they love most.

LEARN MORE ABOUT EACH ORGANIZATION BY CLICKING ON THE LOGOS BELOW.

60 SECOND TV

Portraits of real Angelenos and health challenges each overcame.

30 SECOND CANCER SPOT

Portraits of athletes who won their battle with cancer.

30 SECOND TV
Portraits of real Angelenos and health challenges each overcame.

30 SECOND RADIO
Listen to our radio spot with Vin Scully.

Watch the videos below to learn how Angelenos have safely gotten the care they needed during the pandemic

PAUL & WAYNE
Bladder Cancer & Heart Attack Survivors

PADRE ABDIAS
Lung Cancer Survivor

LESLIE
Breast Cancer Survivor

KEVIN
Stroke Survivor

KAREEM
Leukemia & Prostate Cancer Survivor

JENN
Stage 4 Breast Cancer Survivor

JARED
Leukemia Survivor

CONNOR
Testicular Cancer Survivor

ANNA
Joint Laxity

ALICIA
Covid-19 Survivor

Message to our Communities

Thank you for taking a moment to read this message.

We represent five health systems in Greater Los Angeles. Our communities have faced the challenges and heartbreak of the pandemic with a shared sense of purpose. Our staff continues to respond with extraordinary dedication, resilience and courage.

At the same time, we are concerned many Angelenos have been going without important medical care for illnesses and injuries.

Please do not delay getting the health care you need. We strongly encourage you to get back to your doctor, your important screenings and your care. Many issues can be addressed with informed guidance, prescriptions, telehealth or in-person visits at our facilities where rigorous safeguards and protocols are in place.

As always, if there is a medical or psychiatric emergency, call 911 immediately.

Your safety and well-being are important to our doctors, nurses and other team member. Please know your questions and concerns will be handled with care. As always, if there is a medical or psychiatric emergency, call 911 immediately.

With appreciation

 

headshot of Tom Priselac - President & CEO Cedars-Sinai

Thomas Priselac
President & CEO
Cedars-Sinai

headshot of Julie Sprengel - President, Southern California Division, Dignity Health Hospitals

Julie Sprengel
President, Southern California Division, Dignity Health Hospitals

headshot of Rod Hanners - CEO Keck Medicine of USC

Rodney Hanners
CEO
Keck Medicine of USC

Head shot of Laureen Driscoll, Interim Division Chief Executive, Providence South Division

Laureen Driscoll
Interim Division Chief Executive
Providence South Division

headshot of Johnese Spisso - President, UCLA Health; CEO, UCLA Hospital System

Johnese Spisso
President, UCLA Health
CEO, UCLA Hospital System

NEWS RELEASE

Leading Health Systems Unite to Unveil New BetterTogether.Health Public Service Campaign Featuring Patients Whose Timely Access to Care for Serious Health Issues Returned Them to Things They Love

UCLA Health, Providence, Keck Medicine of USC, Dignity Health and Cedars-Sinai Announce New BetterTogether.Health Multimedia Educational Campaign: “Get Back to Your Doctor. Your Health. Your Joy. Because We Love a Healthy L.A.”

Five of Los Angeles County’s largest nonprofit health systems with hospitals, clinics and facilities regionwide, announced the newest campaign for their bettertogether.health coalition.

With a mission to convince Angelenos to put health first and access care when needed, the public service educational campaign features 11 everyday patient heroes with the theme: “Get Back to Your Doctor. Your Health. Your Joy. Because we Love a Healthy L.A.”

UCLA Health, Providence, Keck Medicine of USC, Dignity Health and Cedars-Sinai pivoted from last year’s campaign of empty beaches, freeways and landmarks to today painting an authentic, intimate mosaic of 11 Angelenos who overcame health challenges as a result of timely access to preventive care. Their moving stories and interviews are everyday symbols of strength, inspiration and hope, taking you inside the lives of courageous heroes who overcame challenges of serious disease and returned to what they love most.

Among issues driving the new campaign are ongoing concerns among health care professionals who see people not seeking timely, preventive and life-saving services, health screenings and medical assistance when critical to do so. Unfortunately, too often the results are late-stage cancers, advanced heart disease, debilitating strokes and other serious medical conditions.

The five health systems—with hundreds of health care locations throughout Los Angeles County—remain committed and available to serving the community’s health care needs, including emergency, primary, specialty and urgent care.

Rather than each health system individually addressing what medical professionals call a “silent sub-pandemic” of those requiring but instead avoiding timely medical services, they remain committed to tackle head on what has increasingly become a new public health crisis resulting in serious and avoidable health consequences. These leading health systems united for this purpose since March 2020 know it is their duty to reach out and let people know they are committed to saving lives and maintaining optimal health of the communities they serve.

“We are confident these efforts make a positive difference in community health. This collaboration of health systems is not only extraordinary, it provides critical information in meeting a challenge beyond anything any of us ever experienced,”
– Laureen Driscoll, Interim Division Chief Executive, Providence South Division

BetterTogether.Health public service effort includes messages on multi-language TV and radio, billboards, buses, malls, newspapers, magazines, digital, social media and more. Combining resources demonstrates the organizations are in this together, will accomplish more together and will get through this together.

“The health of our Los Angeles community is our top priority. We are here to ensure everyone has access to the preventive health care and medical treatment they need to live to their full potential,”
– Johnese Spisso, President, UCLA Health and CEO, UCLA Health System

Patient health and safety are top priorities for every health care provider.

“As people return to work, school and family gatherings we are still concerned that they have not returned to their annual screenings or health interventions. We must continue to engage our communities to put their health and well-being first,”
– Julie Sprengel, President, Southern California Division, Dignity Health Hospitals

Emergencies don’t stop and neither do the hospitals providing emergency care 24/7. Getting to a hospital quickly for heart attacks and strokes is critical and saves lives. Those exhibiting serious symptoms like chest pain, shortness of breath, numbness in one side of the body or severe headache should seek medical care immediately.

“There’s concern that patients with serious conditions are putting off critical treatment. We know that seeking immediate care for heart attacks and strokes can be life-saving and may minimize long-term effects. Our hospitals and health providers are ready and open to serve your needs,”
– Rodney Hanners, CEO, Keck Medicine of USC

It is also critically important for children to stay on schedule for vaccinations for protection of their health and others as well, including measles and whooping cough vaccines. These highly contagious diseases could become a public health issue if not addressed. Immunizations protect children and those around them from diseases caused by bacteria or viruses.

“Receiving timely treatment by skilled medical professionals is essential to helping achieve for our patients and communities the best possible outcomes. Please do not delay getting your health care. We encourage you to call a trusted health care provider, your doctor’s office, hospital or urgent care center,”
– Tom Priselac, President & CEO, Cedars-Sinai.

About Us

BetterTogether.Health unites health systems and creates messages for the betterment of health in their communities. It was formed and is led by Rhoda Weiss, Ph.D., president, Rhoda Weiss Consulting Group, who also chairs Health Market Leaders—110 health system executives representing majority of U.S. hospitals who offer solutions and best practices to health care’s most pressing issues.

Special thanks to voiceover volunteers Kareem Abdul Jabbar, among Top 2 NBA all-time leading scorers; the late, great Vin Scully, voice of the Dodgers for 67 seasons; and also music composer Chris Thomas. Heartfelt gratitude to our health care heroes who shared stories of timely detection and treatment of their health issues—stories we hope encourage others to seek medical care when needed.

Better Together Health

#WeLoveAHealthyLA

We Love A Healthy L.A.